J. Keith White
As a visionary of flowers, J. Keith White, AIFD CFD, combines modern and traditional floristry into an art form that welcomes the great diversity of our lives and environment. Keith’s talents as a designer, merchandiser and communicator have been recognized and awarded throughout the industry. Since his induction into AIFD in 1996, Keith has presented four main stage programs and is an approved instructor for CFD preparatory course at Houston School of Flowers. No stranger to the news media, Keith’s programs and projects have been covered by broadcast, internet and print journalism for over two decades, and 2020 will mark 15 years as FTD Head Designer for the Tournament of Roses Parade VIP Entries Car Designs which is viewed New Year’s Day worldwide from Pasadena California. He currently also acts as the Creative Director for the Florist’s Review Magazine’s publication “The American Floral Trend’s Forecast”.
Past awards and honors include the Houston Cup, the Texas Cup, and representing USA in the Interflora World Cup in Shanghai, China. Keith has defined and redefined floristry, not as an independent art form, but a service of luxury merchandise in a global marketplace, and his creative vision is notable at Winward season after season.