As a member of Winward Silks visual design team, Terry Backer has 30 years of experience in both silk and fresh flowers, retail and wholesale. Terry, a native San Diegan for almost 20 years, developed a loose, naturalistic approach to her arrangements, creating a style all her own in the floral industry, in which she terms "I let nature be my teacher". This unique look garnered her the prestigious FAME design AWARD in Las Vegas in 1993. Her experience in custom floral assembly includes: Weddings, residential and model homes, hotels, commercial offices and restaurants. In addition, Terry's background includes working with interior designers- matching interiors and fabrics to custom floral displays.
Terry brings to Winward Silks showroom concept, design, and set-up, product development, and nation-wide trade show appearances. Terry's numerous talents have brought her to Mexico, Hong Kong, China, Thailand, Malaysia and all throughout the U.S. giving everything from workshops to formal presentations. In the last few years, Terry has spent most of her time developing Holiday floral products in China. Her latest product design can be seen in Winward’s Holiday floral collections.